Compare and contrast spanish, mexican and american periods in CA Essay

Compare and contrast spanish, mexican and american periods in CA history - Essay Example Thus, the Spanish period boosted the economy of California through agriculture. The Spanish periods was a time that Cattle rearing became very common amongst the people of California as this was introduced by the missions. California began to be under Mexican control in 1825. The dominance of the Mexicans of California was after their independence from Spain in 1821. Alta California, which was when the name of the region became an official territory of the Mexicans in 1825. Some influential Californians were distraught by the wealth and affluence of the Spanish missions and they sought help from the Mexicans and the newly independent Mexico helped to suppress the powers of the Spanish rule in California. Thus, the people of California were actually the ones that invited the Mexicans to come to their aid and rescue them from the hands of the Spanish missions. The Mexicans converted the mission lands in California to settlement region in 1833. The end of the Spanish rule in California saw the fading of the missions in the region and the emergence and further development of cattle ranching in the region as the lands that were seized from the missions were used for ranching and trade by the Mexicans. Thus, it could be inferred that, the Mexican period was more acceptable to the people of California than the Spanish period (Rolle 21-23). The Mexican period ended in the 1840s and there was actually a series of bloodless strife between the indigenes of California and the Mexican authority up to the time that the Mexican rule lasted in the region. The American settlement in California actually started towards the end of the Mexican period in the region. The Americans that initially went to the region before the 1840s were adventurers, fur trappers, and sailors. In 1840, hundreds of American settlers lived in California and this increased the numbers of United States settlers during the initial stage

Reproductive Rights as a Historical and Feminist Issue Essay Example for Free

Reproductive Rights as a Historical and Feminist Issue Essay One of the biggest issues facing women in American society today has been an issue bouncing around in politics for decades: reproductive rights. Women can never have equal opportunity to men without equal opportunity to make their own decisions about their bodies. Reproductive rights for women not only include the right to abort a pregnancy, but it also involves any choice a woman may make concerning her body. She must have the right to choose when she wants to get pregnant, choose when she wants to have sex, have easy access to information about her body and reproductive system, as well as access to contraceptives and non-stigmatized medical care. Today’s women in American society still have to battle the right to information, the right to contraceptives, and the right to abortion. Sex Education in public schools has always been a widely debated topic in American History. Determining what information to give out and how old the children need to be is constantly being argued. However, many programs are only preaching abstinence, especially to young women. Young men on the other hand get the â€Å"condom talk. † Very little information about female contraceptives, physical or medicinal, is ever discussed in these sex education sessions. Rebecca Walker, in 1995, wrote that young women must be treated as growing, learning, individuals, and need information concerning â€Å"sex and access to birth control and abortion† in order to nurture their self-esteem and protect them from violence. With limited access to information, women are being denied the ability to make a fully cognitive decision about their bodies. Even women who have heard about female contraceptives tend to still only know very little about their options. Most women have only ever heard or relied on â€Å"the pill,† which during long-term use can sometimes have negative side effects on women. In its early stages of development and use, many women suffered severe side effects from the drug. The stigma against female contraceptives is very interesting. Could this be a resurgence of the idea that women should not have sexual inclinations? Female condoms, diaphragms, and other barrier methods besides the male condom can be confusing and intimidating for a woman to seek out, and many resort to the pill or â€Å"being careful. † In this instance both information and availability go hand-in-hand to allow women the knowledge to make an informed decision about their body. In 1891, Harriot Stanton Blatch (daughter of famous Elizabeth Cady Stanton) spoke out about a new term â€Å"Voluntary Motherhood. † She claimed that the upheld idea of motherhood as the highest moral position woman should strive to achieve was a lie, and that women who mothered unwelcome children were scorned. This creates another example of a double standard placed against women in society. The most notable of reproductive rights issues debated throughout history and into the present is the constitutionality of abortion. In 1973, the famous Roe vs. Wade Supreme Court case made all state laws against abortion deemed unconstitutional. However, lawmakers sought to impose regulations that still kept women from being able to control their bodies, defining who, when, and under what condition a woman could have the procedure. Many â€Å"pro-life† activists began criminal attacks on abortion clinics, 167 were reported between 1982 and 1997. [3] Feminists, especially in the second-wave movement, insisted that the choice of having an abortion was not a medical or criminal debate, but a â€Å"highly personal decision that belonged only to the woman who was pregnant. †[4] Women of color in American society during the 1970s also faced reproductive rights issues of their own. Many women of color in low economic standing were pressured into having sterilization procedures. These women were forced to make the life-altering decision usually while they were on the table just after delivering their child. Female sterilization of colored women at this time was equated to racial genocide, as it drastically cut down the predicted birthrate. Repugnant as this was, many states were chastised because they would fund these sterilizations but they would not support welfare programs to support these same families. Women should be able to make their own decisions about their bodies, especially when it comes to their sexual identity. Women should be able to decide whether or not they want to carry a child, and those who argue that women who deny motherhood are not listening to the women who argue for reproductive rights. Women need the power to control their bodies because that is the epitome of owning the power to be considered an equal in society. Women would not end up in abusive situations concerning their bodies if information and prevention were more readily available. With knowledge comes power, and that is proven in every argument through history. Argument for reproductive rights becomes a national topic every time the presidential race rolls around.

Ralph Bacerra Essay -- Art

Ralph Bacerra attended Chouinard Art Institute in Los Angelas. Although his original intention was to become a graphic designer, his career path changed after taking a class with Vivika Heino (Stewart, 2008). Heino was the lead ceramics teacher at Chouinard and it was under her instruction that Bacerra found his love for ceramics. Heino was very influential in her use of glazes and inspired Bacerra to experiment and branch out in regards to his glazing methods. After a brief tour in the military Bacerra traveled to China and Japan where he was greatly influenced by the style and glazing techniques of the East. Bacerra went back to Chouinard where he taught for eight years and served as chairman of the ceramics department and later served the same position at Otis College of Art and Design (Bacerra, 2004). Bacerra uses very distinctive geometric elements in his ceramic pieces. Bacerra’s pieces incorporate stripes of shifting background hues, twisting lines, with interlocking cubes and cones with cylinders and other geometric volumes (Lloyd, 2010; Clothier, 2012). At first glance Bacerra’s pieces seem to have odds and ends jutting out in peculiar and random ways. However, when one takes a closer look, all of the shapes and lines work together in a simple and elegant way. Many of his pieces have a mixture of both organic and mechanical elements. He uses organic shell-like circles and smooth, almost melted looking lines along with defined geometric squares, triangles, and circles giving his work a distinct abstract look. Bacerra uses a wide range of color in his pieces but sticks mostly with a bluish-green palate with hints of gold. Many of his pieces are comprised of different shades and values of blue and green (sometimes purple ... ...il 7-19). Interview by F Lloyd [Audio Tape Recording]. Oral history interview with ralph bacerra. Archives of American Art, Smithsonian Institution. , Retrieved from http://www.aaa.si.edu/collections/interviews/oral-history-interview-ralph-bacerra-12942 Clothier, P. (2012). Ralph bacerra. American Ceramics, Retrieved from http://www.peterclothier.com/ralph-bacerra.html Hamer, F., & Hamer, J. (2004). The potter's dictionary of materials and techniques. (5 ed.). Philadelphia: University of Pennsylvania Press. Lloyd, F. (2010). Ralph bacerra. Retrieved from http://www.franklloyd.com/dynamic/artist_bio.asp?ArtistID=1 Jenyns, S. (1971). Japanese pottery. London, England: Praeger Publishers. Stewart, J. Y. (2008, June 13). Ceramic artist famed for use of patterns. Los Angeles Times. Retrieved from http://articles.latimes.com/2008/jun/13/local/me-bacerra13

Sealed Air Company Hbs Case

For the exclusive use of M. HUSSAIN Harvard Business School 9-582-103 Rev. September 24, 1985 Sealed Air Corporation The president and chief executive officer of Sealed Air Corporation, T. J. Dermot Dunphy, explained the firm’s 25% average annual growth in net sales and net earnings from 1971 to 1980: The company’s history has been characterized by technical accomplishment and market leadership. During the last 10 years we built on our development of the first closed-cell, lightweight cushioning material, introduced the first foam-in-place packaging system, and engineered the first complete solar heating system for swimming pools.We intend to follow the same management guidelines in the 1980s. We intend to seek market leadership because market leadership optimizes profit, and foster technological leadership because it is the only long-term guarantee of market leadership. In July 1981 Barrett Hauser, product manager of Sealed Air’s Air Cellular Products, was refle cting on Dunphy’s management philosophy as he considered how Sealed Air should respond to some unanticipated competition in the protective packaging market.As product manager, Hauser was responsible for the closed-cell, light-weight cushioning material that Dunphy had mentioned. Sealed Air’s registered trademark name for this product was AirCap. 1 AirCap cushioning materials had always faced a variety of competitors in the protective packaging market. More recently, however, several small regional producers had invented around Sealed Air’s manufacturing process patents and begun to market cheap imitations of AirCap in the United States. AirCap Cushioning and Its CompetitorsAirCap cushioning was a clear, laminated plastic sheet containing air bubbles of uniform size (see Exhibit 1). The feature that differentiated AirCap cushioning from all other bubble products was its â€Å"barrier-coating†: each AirCap bubble was coated on the inside with saran. This gr eatly increased air retention, meaning less compression of the material during shipment and, consequently, better protection. Barrier-coating and its customer benefits had been the central theme of Sealed Air’s AirCap cushioning selling effort for 10 years. Sealed Air, AirCap, and Instapak are registered  ® trademarks of Sealed Air Corporation. Solar Pool Blanket is a TM trademark of the same corporation. Robert J. Dolan, associate professor, prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain nonpublic data have been disguised. Copyright  © 1982 by the President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685 or write Harvard Business School Publishing, Boston, MA 02163.No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. 1 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Between 1971 and 1980 Sealed Air and Astro Packaging of Hawthorne, New Jersey, were the only air bubble packaging material producers in the United States.Sealed Air licensed Astro to use Sealed Air’s patented technology. Astro produced two types of bubbles: a barrier bubble similar to AirCap,2 and an uncoated bubble. Its sales were split about evenly between the two. In 1980 Astro’s total U. S. sales were approximately $10. 5 million, compared with $25. 35 million in U. S. sales for AirCap cushioning. Sealed Air’s market education had made customers aware of the advantages of coated bubbles; consequently, uncoated bu bbles had never achieved greater than a 15% dollar share of the U.S. market before 1980. In July 1981 uncoated bubble operations were being set up in Ohio, California, and New York. GAFCEL, which served the metropolitan New York market, was the only competitor yet to achieve significant sales volume. Two GAFCEL salespeople—one full time, the other about half time—had reached a $1 million annual sales rate. Several of AirCap’s distributors had taken on the GAFCEL line. Hauser was preparing to recommend Sealed Air’s reaction to these somewhat unanticipated competitors.The firm could produce an uncoated bubble as cheaply as GAFCEL within a month with no major capital investment; it could run on machines used for another Sealed Air product. If Hauser were to recommend that the historic champion of barrier-coating offer an uncoated bubble, he would have to specify timing, the marketing program for the new product, and any adjustments in policies for AirCap cus hioning and Sealed Air’s other products. As Hauser thought about his options, he again flipped through the training manual recently distributed to Sealed Air’s sales force: â€Å"How to Sell against Uncoated Bubbles. †The Protective Packaging Market The three major use segments of the protective packaging market were: 1. Positioning, blocking, and bracing: These protective materials had to secure large, heavy, usually semirugged items in a container. Typical applications included shipment of motors and computer peripherals. 2. Flexible wraps: These materials came under less pressure per square foot. Applications included glassware, small spare parts, and light medical instruments. 3. Void fill: These materials were added to prevent movement during shipping when an item and its protective wrap (if any) did not fill its carton.The positioning, blocking, and bracing market was unique because of the heavier weights of items shipped. Flexible wrap and void fill were sometimes hard to separate because it was convenient to use the same product for both functions. The key distinction was that loose fills (for instance, polystyrene beads) dominated the void fill market but provided no cushioning protection and, hence, did not qualify as flexible wrap. Until 1970 most materials used for protective packaging were produced primarily for other purposes. Heavy, paper-based products had dominated the market. Sealed Air was one of the first Astro’s barrier bubble and the AirCap bubble differed in both manufacturing process and coating material. Astro used nylon rather than saran. The basic idea of reinforcing the polyethylene bubbles to improve air retention was, however, the same. 2 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 companies to approach the market with a customer orientat ion, i. e. , it began product development with an assessment of packagers’ needs.Since then a variety of products specifically designed for protective packaging had appeared. Sealed Air served these markets with two products: 1. Instapak ® foam-in-place systems (1980 worldwide sales of $38. 8 million) could accommodate any application, though their most advantageous use was for heavy items. In this process two liquid chemicals were pumped into a shipping container. The chemicals rapidly expanded to form a foam cushion around the product. Instapak’s comparative advantage resulted in a majority of applications in positioning, blocking, and bracing. . AirCap bubbles (1980 worldwide sales of $34. 3 million) primarily served the flexible wrap and void fill markets. In addition to coated and uncoated polyethylene air bubbles, there were two major competitors in these markets: paper-based products (cellulose wadding, single-face corrugated, and indented kraft), and foams (p olyurethane, polypropylene, and polyethylene). An excerpt from an AirCap promotional brochure in Exhibit 2 shows how Sealed Air positioned AirCap as a cost-effective substitute for these competitive products and loose fills.The brochure first pointed out the cost savings from AirCap cushioning, then presented results of â€Å"fatigue† and â€Å"original thickness retention† tests to demonstrate AirCap’s protective superiority. Exhibit 3 compares products competitive with AirCap cushioning and Exhibit 4 gives their U. S. Iist prices, which represent relative costs for any order size from an end user. Quantity discounts were offered on all materials. Buying Influences The proliferation of packaging products and the lack of easily demonstrable universal superiority caused confusion among end users.For example, products such as pewter mugs were shipped around the United States in AirCap cushioning, Astro coated bubbles, or even old newspapers. Users were a varied lo t. Some bought on a scientific price/performance basis. They understood â€Å"cushioning curves† such as those in Exhibit 5. Sealed Air could provide independently measured cushioning curves for competitive products as well as its own. Regardless, many firms did their own testing. At the other end of the spectrum were firms with â€Å"a purchasing-department mentality,† as some packaging materials suppliers put it.Price per square foot was their first consideration, delivery their second. As one Sealed Air executive commented, â€Å"To these people, cushioning curves are like accounting numbers. They think you can make them say anything you want. † There were no systematically collected data on the buying process or the extent to which price dominated performance in the purchase decision. Based on his experience as a district sales manager and now product manager, Hauser guessed that a packaging engineer influenced about 40% of the material purchase decisions. 3 This document is authorized for use only by Md.Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation The U. S. Market In 1980, dollar sales by segment in the U. S. protective packaging market were: †¢ †¢ †¢ Positioning, blocking, and bracing: $585 million Flexible wrap: $126 million Void fill: $15. 6 million Exhibit 6 breaks down total sales for the flexible wrap market by product type for 1975, 1978, and 1980. AirCap cushioning annual sales in the United States since 1972 were: Year 1972 1973 1974 1975 1976 Gross Sales (in millions) $7. 10. 0 13. 0 12. 8 14. 6 Year 1977 1978 1979 1980 Gross Sales (in millions) $16. 4 18. 4 21. 2 25. 3 Despite the high cost of coated bubbles relative to the uncoated product, Sealed Air had kept most of the U. S. air bubble market. Key factors were Sealed Air’s patent protection and licensing of only one competitor, ext ensive market education, and the packaging mentality in the United States. Packaging engineers enjoyed a status in U. S. organizations not accorded them elsewhere. Packaging supplies were viewed as a productive, cost-saving resource.In contrast, recent research by Sealed Air indicated that many European firms viewed packaging supplies as â€Å"expendable commodities. † The European Market Sealed Air had manufacturing operations in England and France and a sales organization in Germany. 3 It was the only company selling a coated product in these countries. Sales figures for 1980 were: Country England France Germany Total Bubble Sales $3,649,000 4,480,000 7,688,000 AirCap Sales $2,488,500 592,200 404,600 3 The firm also had a manufacturing facility in Canada and a sales organization in Japan.Sealed Air licensees operated manufacturing facilities in Australia, Mexico, South Africa, and Spain. 4 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal tau ght by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Table A Differing Grades of AirCap Cushioning Bubble Heights SB: SC: ST: SD: 1 8 / in. high, used for surface protection when cushioning requirements were minimal. 3/16 in. high, used primarily for wrapping small, intricate items, possibly for larger items if not very fragile. 5 16 / in. igh, used in same kinds of applications as SC grade, except with slightly greater cushioning requirements. Also used as a void fill. / in. high, used for large, heavy, or fragile items or as a void fill. 1 2 Plastic Film Thicknesses Light duty (110): each layer of film was 1 mil (1/1,000 of an inch) thick; used for light loads. Regular duty (120): one layer of 1 mil and one layer of 2 mils; for loads up to 50 lbs. per sq. ft. Heavy duty (240): one layer of 2 mils and one of 4 mils; for loads up to 100 lbs. per sq. ft. Super duty (480): one layer of 4 mils and one of 8; for l oads over 100 lbs. er sq. ft. England. Sealed Air had developed the protective packaging market here and had good distribution. Later on, Sansetsu, a Japanese firm, began marketing a high-quality uncoated product made in Germany. Prices for the uncoated bubble were 50% less than the cost of comparably sized AirCap cushioning. Sansetsu and other uncoated bubble manufacturers had chipped away at Sealed Air’s one-time 90% market share. The most pessimistic Sealed Air distributors estimated that the firm would lose 50% of its current market share to uncoated bubbles within three years. France.Here, Sealed Air owned an uncoated bubble manufacturer SIBCO, with sales of $750,000 in 1980. In 1972 SIBCO was the only marketer of uncoated bubbles in France. Two major competitors, one with superior production facilities, had entered the market. Uncoated bubbles were priced about 40% lower than AirCap, and price was the key buying determinant. The major French distributor of AirCap cushio ning had a 50-50 mix of coated and uncoated sales in 1978. In 1980 the mix had changed to 70-30 (uncoated over coated), with 90% of new bubble applications being uncoated. Germany.AirCap cushioning was a late entrant (1973) to the German market and never held commanding share. Moreover, from 1978 to 1980, it had lost share at a rate of 20% to 30% per year. Sansetsu had an efficient manufacturing facility in Germany and sold approximately $6 million of uncoated product in 1980. (The price for uncoated was about 35% less than for coated. ) AirCap Cushioning Grades and Sales AirCap cushioning grades differed in bubble height and thickness of the plastic films. Bubble heights were designated by a letter code, and the plastic films came in four thicknesses (see Table A).Sealed Air produced eight different height/thickness combinations (see Table B). Some of the known end uses for each grade are shown in Exhibit 7. 5 This document is authorized for use only by Md. Saquib Hussain in market ing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Table B Eight Different Height/Thicknesses by Sealed Air Thickness Height (inches) SB-1 8 110 X 120 X X X 240 X X X 480 / SC-3/16 ST-5 16 SD-1 2 / / X Table C AirCap Sales by Grade Sales in 1,000 Square Feet Grade 1/8 in.SB-110 3/16 in. SC-120 SC-240 5/16 in. ST-120 ST-240 1/2 in. SD-120 SD-240 SD-480 Total sales July–December 1979 59,128 76,349 5,036 31,912 4,369 44,252 25,202 3,138 249,386 January–June1980 48,513 81,014 4,426 42,234 3,914 43,624 21,799 1,358 246,882 Note: In addition, because SB-110 could not compete in price against foams for many surface protection applications, Sealed Air introduced an A-100 grade in January 1980. The A-100 bubble was 3/32 in. high—the shortest coated bubble Sealed Air could make with available technology. January to June 1980 sales of A-100 were 17,802,000 sq. ft.Sales by grade for the last six months of 1979 and the first six months of 1980 are shown in Table C. Pricing All AirCap cushioning was sold through distributors. Prices reflected Sealed Air’s costs and the prices of competitive products. Variable costs and prices to the distributor are shown in Table D. Sealed Air’s suggested resale price list is shown in Exhibit 8. Largely because of its selective distribution policy, distributors generally followed this list. The price schedule entailed quantity discounts for end users. Thus, distributor margins varied with the size of the customer’s individual order. Quantity price was determined by the total square footage of a single order, combining all grades, ordered for shipment at one time to a single destination. ) In some major metropolitan areas, up to 50% of AirCap business was truckload/railcar orders by end users. In this event Sealed Air shipped the material from its plant directly to the end user; the distributor received a 10% mar gin and handled user credit and technical service. In some markets the percentage of direct shipments was as low as 10%. 6 This document is authorized for use only by Md. Saquib Hussain in marketing ? al taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Selling Effort Sealed Air’s U. S. operation consisted of 7 regional manufacturing operations, 62 salespeople (each selling AirCap cushioning, Instapak, and other Sealed Air products), and 370 distributors. To control the shipping cost of its bulky product, Sealed Air had regional manufacturing operations in three eastern states, Ohio, Illinois, Texas, and California. The regional presence, however, had proven to be an effective sales promotion device as well.Table D AirCap Variable Costs and Distributor Prices (in dollars per 1,000 sq. ft. ) (1) Total Variable Cost $13. 78 16. 01 20. 56 32. 47 30. 65 38. 12 36. 31 44. 45 70. 81 (2) Price to Distrib utor for Truckload Deliverya $20. 60 30. 25 43. 50 56. 30 51. 40 65. 35 65. 35 78. 60 140. 90 (2) – (1) Sealed Air Dollar Margin $6. 82 14. 24 22. 94 23. 83 20. 75 27. 23 29. 04 34. 15 70. 09 Grade A-100 (3/32 in. ) SB-110 (1/8 in. ) SC-120 (3/16 in. ) SC-240 (3/16 in. ) ST-120 (5/16 in. ) ST-240 (5/16 in. ) SD-120 (1/2 in. ) SD-240 (1/2 in. ) SD-480 (1/2 in. ) Manufacturing $12. 46 14. 02 17. 92 29. 83 25. 36 32. 83 28. 38 36. 52 62. 88Freight $1. 32 1. 99 2. 64 2. 64 5. 29 5. 29 7. 93 7. 93 7. 93 a Less than truckload shipments were priced 15% to 20% higher. Consequently, distributors almost always ordered in truckload quantities. They were allowed to mix grades within an order. Depending on the grade ordered, a truckload could contain 70,000 sq. ft. (all SD-480) to 420,000 sq. ft. (all A-100). Before Instapak was acquired in 1976, 28 salespeople devoted 90% of their time to AirCap cushioning products. In 1981 the 62-person force was expected to allocate time as follows: 60 % to Instapak systems, 35% to AirCap cushioning, and 5% to other Sealed Air products. Exhibit 9 shows Sealed Air sales by product line and other financial data. ) Part of Sealed Air’s market share leadership philosophy was a consultative selling approach. Salespeople spent about half their time making cost studies at end-user locations. With the help of Sealed Air’s packaging labs, salespeople attempted to show how their products could save on material and labor cost and reduce damage in the end user’s particular situation. Distributors’ salespeople took orders on AirCap cushioning but did little to demonstrate AirCap use and application to customers.If a distributor’s salesperson identified a potential AirCap account, he or she would inform the Sealed Air salesperson and a joint call would be arranged. In this way the potential account learned about the product and ordering procedures simultaneously. Distributors sometimes complained to Sealed Air about the level of AirCap selling effort. Since distributor’s margins on AirCap cushioning were generally higher than the 10% to 12% for Instapak sales, distributors were not happy with Sealed Air’s greater allocation of salesperson time to Instapak.Some distributors said they would be content if the salesperson in their area really allocated 35% to AirCap; some claimed the actual AirCap selling effort amounted to only 20%. Instapak’s sales growth had been impressive, but some Sealed Air executives felt this had cost them some distributor satisfaction. Both distributors and end users regarded Sealed Air’s salespeople as among the best trained and most knowledgeable in the packaging industry. Sales force salaries were above average. They were composed of a base salary plus commissions of 2% on net AirCap sales and 1% on net sales of all other products, including Instapak. As an added incentive Sealed Air gave salespeople $75 for each Instapak dispenser pl aced. It took back $75 for each one removed. ) In a typical week a salesperson called on 20 end users and checked in with two or three distributors. 7 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation U. S. Distributors During the 1970s Sealed Air invested heavily in developing a selected distributor network. The firm had 370 distributors by 1980.Sealed Air considered 135 of these their â€Å"first-line distributors† because they collectively handled over 80% of its business. The 20 largest AirCap distributors handled about 35% of the business. Larger distributors typically carried both Instapak foam-in-place and AirCap cushioning. The largest distributor of Sealed Air products had 1980 Sealed Air sales of approximately $2 million, just about half of which were AirCap. Distributors traditionally tried to be full-line houses—capable of meeting each customer’s complete packaging needs—so they carried a broad range of products.A survey of Sealed Air’s firstline distributors showed that 83% carried loose fills, 65% carried polyethylene foam, and 29% carried Du Pont’s polypropylene foam. Although most carried competitive products, distributors had displayed loyalty to Sealed Air and AirCap cushioning. Sealed Air, in turn, had kept to its selective distribution policy. Competing Uncoated Bubble Cushioning Sealed Air considered both types of bubbles made by Astro as inferior products. GAFCEL, the new regional producer, made a â€Å"decent product† in Hauser’s estimation; he felt that its success to date came largely at Astro’s expense.The New York metropolitan market was ideal for the new producer. It was not customer- or distributor-loyal, and price was a key variable. Sealed Air’s estimate of GAFCEL sales rates was $750,000 per year for the 1/2-in. -high uncoated bubble and $250,000 per year for the 3/16-in. bubble. Both had two layers of film 2 mils each. GAFCEL’s distributor prices for truckload shipments and suggested resale prices to end users for the metropolitan New York market are shown in Table E. (Astro’s uncoated bubble prices are in Exhibit 4. ) Sealed Air had not yet extensively tested the GAFCEL uncoated bubble.Although it was better than Astro’s uncoated, its performance would not be dramatically different from that found in previous uncoated testing (see Exhibit 2). In terms of cushioning curves, the l/2 in. GAFCEL bubble was comparable to Sealed Air’s ST-120 or SD-120 for very light loads, not greater than 0. 15 lbs. /sq. in. pressure. At greater loads, however, the acceleration curve would increase rapidly, moving above even the SB-110 by pressures of 0. 25 lbs. /sq. in. (see Exhibit 5). 8 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012.For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Table E GAFCEL’s Distributor Prices per 1,000 Sq. Ft. SO-22 (3/16 in. ) LO-22 (1/2 in. ) $36. 03 Distributor truckload Suggested resale by order size: 1,000 sq. ft 20,000 sq. ft 40,000 sq. ft 100,000 sq. ft Truckload $31. 63 $56. 54 47. 12 42. 84 39. 40 34. 79 $75. 24 62. 70 57. 07 44. 68 39. 63 Sealed Air Decisions Sealed Air had conducted a good deal of research on manufacturing uncoated bubble products. It knew the best production process would be similar to that currently used for its Solar Pool Blanketsâ„ ¢.Thus, the firm could begin manufacture of an uncoated product quickly in its New Jersey plant. Likely distributor response to a Sealed Air uncoated product was difficult to predict. Some distributors had requested it, but others regularly complained that there were already too many coated grades. Preliminary estimates of the variable cost s for producing Sealed Air uncoated bubbles were $19 per 1,000 sq. ft. for 3/16 in. height, $20 per 1,000 sq. ft. for 5/16 in. , and $21 per 1,000 sq. ft. for 1/2 in. Freight cost depended on bubble height and distance shipped.Although GAFCEL’s production process was completely different, its production costs were believed to be comparable. Hauser now had to decide whether to recommend that Sealed Air enter the uncoated bubble market (with an about-face on its previous exclusive emphasis on coated bubbles), or whether to suggest some other reaction to its new competitors. 9 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Exhibit 1 AirCap ® Products and UsesCushioning AirCap ® air bubble cushioning protects products against shock and vibration during handling and shipping by literally floating them on a cushion of air. This material offers consistent performance because our unique barrier-coating guarantees air retention. AirCap withstands repeated impact since it will not fatigue or take a compression set. Cushioning applications include a range of products from lightweight retail items to delicate power supplies weighing several hundred pounds. Choose the grade that best fits your cushioning application! Protective Wrap/InterleavingAirCap is an excellent â€Å"protective wrap† material and ideal for â€Å"interleaving† between similarly shaped items. It is clean, non-abrasive, easy to use and provides superior surface protection. Lay your product on AirCap sheeting, fold it over and your product is fully protected! Typical protective wrap/interleaving applications include china, glassware, printed circuit boards, and spare parts. Void Fill When a void in a package is not completely filled, the cushioned product may migrate within the shipping container. This movement is a m ajor cause of damage in transit.Since large regular-duty AirCap bubbles do not compress, they fill voids effectively and eliminate product movement. Simply stuff AirCap sheeting into the carton, (left) or use an economical rolled â€Å"log. † It’s easy, clean, lightweight, and cost efficient! 10 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. 582-103 -11- Exhibit 2 Sealed Air Presents AirCap as Cost-Effective Substitute Typical Cost-Savings Comparisons 60 Cellulose Wadding Rubberized Hair Type IV Resists Fatigue 50 40 0 Uncoated Bubbles Urethane Foam Polypropolene Foam AirCap % Increase in Shock 20 In the transportation environment packages are subjected to many jolts, bumps, and shocks that can potentially cause damage. To function effectively a cushioning material must retain its ability to protect over a series of repeated impacts. The loss of protective ability during r epeated impact is termed ‘material fatigue. ’ This graph (left) indicates the increased shock an average procut (0. 25 psi) will receive during a ten drop sequence from 24 inches. Test results show barrier-coated AirCap ® outperforms all materials tested. 0 0 1 Number of Impacts 2 3 4 5 6 7 8 9 10 BARRIER-COATING Each individual AirCap bubble is barriercoated to retain the air. AirCap Vs. Corrugated Inserts A distributing firm found that it needed an excessive amount of flowable to prevent product migration. A new AirCap package (left) using a simple criss-cross technique resulted in reduced material, shipping, labor and carton costs. Item Carton Inner packaging Labor Freight Total Cost Savings w/ AirCap IMMEDIATE THICKNESS LOSS AirCap retains its original thickness upon the immediate application of a load (See Below).Loose Fill Package $ . 73 . 75 . 42 3. 02 $4. 92 AirCap Vs. Loose Fills Material Tested A manufacturer using corrugated inserts, cellulose wadding and p olyethylene bags eliminated the need to inventory many packaging components (right) and reduced labor 84% by switching to AirCap (left). Total Thickness Loss Retains Original Thickness Item Carton Inner Packaging Labor Freight Total Cost Savings w/ AirCap Corrugated Package $ . 55 . 80 . 83 2. 60 $4. 78 AirCap Package $ . 55 1. 05 . 13 2. 40 $4. 13 $ . 65 AirCap Package $ . 47 . 54 . 25 2. 72 $3. 98 $ . 94AirCap SD 240 14% Polypropylene Foam 30% Polyethylene Foam 40% Cellulose Wadding 38% Rubberized Hair IV 51% Uncoated Bubbles 64% (Large) Urethane Foam (1. 25 53% * * pct) Embossed 54% * * Polyethylene (Hex) *30 day evaluation not conducted due to excessive initial thickness loss. Initial Thickness Loss Upon 04 psi Load 7% 19% 16% 26% 24% 14% Gradual Thickness Loss After 30 Days 7% 11% 24% 12% 27% 50% When a load is placed on a cushioning material two things occur that may contribute to a deterioration in its performance. First, is the immediate compression of the material.Second, i s the additional, more gradual loss of thickness termed ‘creep. ’ Generally excessive thickness loss of a material results in increased material usage in cushioning and dunnage applications. Creep may contribute to product damage as the loss of thickness creates a void in a package, allowing the product to move, shift, or migrate. This chart (left) demonstrates how barrier-coated AirCap retains its original thickness better than all materials tested and provides product protection throughout the entire packaging, shipping, handling, and storage cycle.GRADUAL THICKNESS LOSS (CREEP) AirCap’s unique barrier-coating retains the air more effectively than uncoated bubbles, eliminating creep. AirCap Vs. Thin-Grade Foams AirCap Vs. Cellulose Wadding A metering firm discovered it needed only half as much AirCap to achieve the same performance that cellulose wadding provided (right). In addition to lowering material costs, AirCap (left) is clean, lint free, non-abrasive, a nd lightweight. Item AirCap Package An electronic service center employing the use of a thin-grade foam (right) required many layers of wrapping to protect against shock and vibration.Large AirCap bubbles (left) provided superior performance and lower packaging costs. This document is authorized for use only by Md. Saquib Hussain in marketing ?nal taught by Suresh Ramanathan from October 2012 to October 2012. Carton Inner Packaging Labor Freight Total Cost Savings w/ AirCap Cellulose Wadding Package $ . 30 . 22 . 25 1. 35 $2. 12 $ . 22 . 12 . 08 1. 20 $1. 62 $ . 50 CONVENTIONAL CELLULOSE MATERIAL UNCOATED BUBBLES Item Foam Package For the exclusive use of M. HUSSAIN Carton Inner Packaging Labor Freight Total Cost Savings w/ AirCap $ . 46 1. 33 . 66 4. 09 $6. 4 AirCap Package $ . 38 . 87 . 33 3. 94 $5. 52 $1. 02 For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Exhibit 3 1. Competitive Product Information Cellulose wadding (a paper-based product which tries to trap a ir between piles of sheeting) †¢ Major suppliers: Jiffy Packaging, Hillside, N. J. CelluProducts Co. , Patterson, N. C. †¢ Sizes available: Thickness of 0. 17 in. , 0. 25 in. , 0. 37 in. , 0. 50 in. †¢ Advantages/disadvantages: Much cheaper than AirCap in thin grades; will not mark item wrapped; heavier than AirCap (3–4 Ibs. per cu. ft. vs. less than 1 lb. or AirCap) meaning higher shipping cost; excessive compression under heavy loads (see test results, Exhibit 2). Corrugated products (sheets of ribbed cardboard, often cut and perforated to specific sizes) †¢ Major suppliers: About 800 firms manufacturing in 47 states, including larger paper companies. †¢ Advantages/disadvantages: Single face (cardboard with ribs on one side) appreciably cheaper than AirCap on square-foot basis; labor cost of using corrugated usually very high; poor cushioning. Polyethylene foam (thin, smooth, rigid sheets of low-density foam) †¢ Major suppliers: Sentinel Foam P roducts, Hyannis, Mass.CelluProducts Co. , Patterson, N. C. Jiffy Packaging, Hillside, N. J. †¢ Sizes available: 48 or 68 in. wide rolls of thickness 1/16, 3/32, 3/16, 1/4 in. †¢ Advantages/disadvantages: Appreciably cheaper than AirCap in thin grades on square-foot basis; does not mark item wrapped; rigid product means hard to work with; tendency to tear; cushioning inferior to AirCap; more expensive than AirCap in thicker grades. Polypropylene foam (thin, coarse, rigid sheets of low-density foam) †¢ Major supplier: Du Pont Microfoam †¢ Sizes available: Standard 72 in. wide rolls of thickness 1/16, 3/32, 3/16, 1/4 in. Advantages/disadvantages: Basically the same as for polyethylene foam. Loose fills (expanded polystyrene beads, peanuts, etc. ) †¢ Major suppliers: Many small firms †¢ Advantages/disadvantages: 50% cheaper than AirCap on cubic foot basis; messy; poor cushioning. Uncoated bubbles (sheets of small air bubbles made of polyethylene film) â₠¬ ¢ Major producer: Astro, Hawthorne, N. J. (Sealed Air licensee) †¢ Sizes available: 48 in. wide roll standard, bubble heights 3/16, 1/4, 1/2 in. Bubbles also varied in the thickness of the films used. Generally, thicknesses were 1, 2, 3, or 4 mils with increasing film thickness giving greater strength. Advantages/disadvantages: Cheaper than comparable height coated bubble; excessive air loss over time (about 65% height loss under 50 Ibs. per sq. ft. pressure over 30 days vs. 15% for AirCap). Competitive coated bubble (essentially the same as uncoated bubble except nylon film coating added) †¢ Major supplier: Astro, Hawthorne, N. J. (Sealed Air licensee) †¢ Sizes available: 48 in. wide roll standard, bubble heights 1/8, 3/16, 1/4, 1/2, 1 in. †¢ Advantages/disadvantages: Under heavy loading, nylon barrier holds up better than Sealed Air’s saran barrier; poor quality control (bubble heights generally 13% less than specified). . 3. 4. 5. 6. 7. 12 This docume nt is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Exhibit 4 Suggested End User Prices (in dollars) for Major Competitive Products 1. Paper-Based Cellulose Wadding (Jiffy Packaging) Thickness (in. ) 0. 17 0. 25 0. 37 0. 50 2. Foams Thickness (in. ) 1 16 Price $27. 70 37. 40 50. 60 65. 00 Single-Face Corrugated $22. 75 Jiffy Packaging (polyethylene) $20. 30 25. 90 34. 15 53. 35 na Sentinel Products (polyethylene) $18. 20 24. 00 32. 70 49. 40 naDu Pont Microfoam (polypropylene) $17. 20 25. 17 34. 90 53. 86 109. 72 / / 1/8 3/16 3/8 3 32 3. Competitive Bubbles (Astro) Coated Nylon Bubble Height (in. ) 1 8 3 16 Uncoated—Polyethylene a Film Thickness (mils) 1 and 1 1 and 2 1 and 2 1 and 2 2 and 4 1 and 2 2 and 4 Price $35. 25 49. 50 57. 00 71. 75 87. 75 90. 00 110. 00 Bubble Height (in. ) 3 16 Film Thicknessa (mils) 2 and 3 2 and 3 2 and 4 Price $47. 00 54. 50 65. 75 / / 1/4 1/2 1/2 1 1 / / 1/2 1 4 Note: Prices are per 1,000 sq. ft. based on a 50,000 sq. ft. order. a. Each bubble is made of two layers of film. Thicknesses shown are for individual layers in mils.Thicker film produces a stronger product. 13 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air Corporation Exhibit 5 Comparative Cushioning Performance by Grade Engineered To Provide Superior Cushioning The test data on the graph below was developed by the Lansmont Corporation, an independent testing laboratory. The test method used closely simulates actual shipping conditions, and employs the use of an enclosed test block and shock machine.Five bottom drops were executed from 24 inches at each static stress. The last four drops were averaged to arrive at data points used to develop each cushioning effective ness curve. This data illustrates AirCap’s superior performance over a wide range of loadings, and may be used for comparison and to specify the best AirCap grade and thickness for your cushioning requirements. (SD-240 curves taken from data provided in Military Handbook 304-A). 300 SB-110 SC-120 250 SC-120 (2 layers) Peak Acceleration (G’s) 200 SCT-120 150 SD-120 100 ST-120 (2 layers) SD-120 (2 layers) SD-120 (3 layers) SD-240 (4 layers) 50 SD-240 (6 layers) . 05 . 1 . 15 . 2 . 25 . 3 . 35 . 4 Static Stress (psi) Source: AirCap brochure. Note: To be read: For a product exerting 0. 25 Ibs. per sq. in. of pressure on the packaging material while at rest, the peak acceleration (a measure of shock to the product) when dropped from 2 ft. is 118 g. if SD-120 is used, 260 g. if SB-110 is used. 14 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103 Exhibit 6 U. S.Market—Flexible Wraps by Product Type (in millions of manufacturers’ dollars) 1975 1978 23 25 1 49 11 5 6 22 22 93 1980 23 27 1 51 12 7 25 44 31 126 Paper-based Cellulose wadding Single-face corrugated Indented kraft Foamsa Polyurethane Polypropylene Polyethylene Polyethylene air bubbles Coated and uncoated (combined) Total Source: Company records. b 20 20 1 41 10 4 1 15 15 71 a. Sales figures exclude nonpackaging uses, such as construction and furniture industries. b. Figures are for flexible wrap market only and are therefore less than AirCap’s and Astro’s total U. S. sales. Exhibit 7 Grade SB-110AirCap Applications by Grade Package Contents Furnace thermostats Shorthand machines Taco shells Tempered glass sheets Clocks Wooden picture frames Light fixtures Overhead projector lenses Computer components Telephone bell ringers Amplifiers Saucepans Two-way radios Exit alarms Mixers Fryers Carbonless paper rolls Oven burners Pharmaceutical bottles Candleholders Recorders Carburetors Lamps Gallon jugs Computer terminals Printed circuit boards Foil wallpaper Blood coagulation timers Leaded glass windows Custom motorcycle seats Motor controls Shredded paper Packaging Material Displaced (if known) 16-in. Corrugated / polypropylene foam SC-120 SC-240 ST-120 Shredded paper Corrugated Corrugated Corrugated / polyethylene foam Corrugated Urethane foam pads 3 32-in. ST-240 SD-120 Polypropylene foam SD-240 Corrugated Foam pads and corrugated Corrugated Astro uncoated bubble LP-24 SD-480 15 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN 582-103 Sealed Air CorporationExhibit 8 Suggested U. S. Resale Price List, Effective March 1980 Sq. Ft. per Order per Single Destination 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † â⠂¬  Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar Same price per 1,000 sq. t. as SD-120 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar 1,000 or more 5,000 † † 10,000 † † 30,000 † † 50,000 † † Truckload/railcar $107. 85 97. 70 87. 55 81. 40 79. 35 72. 40 130. 75 118. 30 105. 95 98. 55 95. 70 87. 25 232. 75 210. 55 188. 35 175. 55 171. 25 $155. 60 Price per 1,000 Sq. Ft. $34. 30 30. 85 27. 45 25. 70 24. 75 22. 80 50. 00 45. 40 40. 90 38. 10 37. 05 33. 50 71. 0 64. 55 57. 40 53. 75 52. 60 47. 65 93. 40 84. 40 74. 95 70. 20 68. 60 62. 25 85. 30 77. 10 68. 50 64. 25 62. 75 $57. 25 Item (thickness in inches) A-100 (3/32) SB-110 (1/8) SC-120 (3/16) SC-240 (3/16 ) ST-120 (5/16) ST-240 (5/16) SD-120 (1/2) SD-240 (1/2) SD-480 (1/2) 16 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012. For the exclusive use of M. HUSSAIN Sealed Air Corporation 582-103Exhibit 9 Selected Financial Data ($ thousands) 1976 1977 $21,422 15,489 3,595 2,682 $43,188 35,765 $24,270 12,093 (816) 6,009 1978 $25,028 21,133 3,453 4,644 $54,258 43,410 $31,111 14,527 (738) 7,882 1979 $29,996 29,056 3,432 7,951 $70,435 54,325 $43,199 16,855 (278) 10,103 1980 $34,330 38,802 3,688 11,777 $88,597 67,344 $54,125 21,4 85 (119) 12,868 Net sales by class of product Air cellular packaging Foam-in-place packaging Other packaging Recreational and energy prod.Total worldwide United States Costs and expenses Cost of sales Marketing, administration, development Other income (expense) Earnings before income tax $18,872 3,049 4,553 $26,474 – $16,451 6,696 32 3,359 Source: Sealed Air Annual Reports 1979, 1980. 17 This document is authorized for use only by Md. Saquib Hussain in marketing ? nal taught by Suresh Ramanathan from October 2012 to October 2012.

Black Fly Beverage Company Essay

Black Fly Beverage Company is a small beverage company based in London Ontario. The company has achieved recent success in the selling and promoting of their first alcoholic beverage, the cranberry/blueberry vodka cooler. The immediate success of this product presents two critical issues that the company must address. These critical issues are: †¢Black fly must expand its product mix in order to capture a larger market share in order to compete with larger established brands within the market place †¢Black Fly must also address capacity issues that will arise with an increase in demand or introduction of a new flavor Analysis. Current Situation Black Fly’s cranberry-blueberry vodka cooler has been well received by consumers due to its natural tasting ingredients and no chemical sweeteners producing a premium product different than existing similar beverages. The company now must take this opportunity to give their consumers another product to further explore the brand. Attempting to penetrate deeper within their current product will not allow its customers to further explore their favorite brand of vodka cooler. This will cause Black Fly to begin to lose their customers to other competing companies that offer multiple products and flavors (see exhibit 9). Black Fly also must also address the company’s capacity issues in order to allow them to meet the LCBO’s average order lead-time of seven days. At full capacity Black Fly is meeting the required lead time with minimal margin of error to account for delays, however, during the holiday season, which will occur as early as next month, the company will not be able to keep up with the increase in demand and will fail fulfill the LCBO’s order in time (see exhibit 7). Options The first option available to Black Fly would be to expand its product mix with the addition of a new flavor to compliment their existing cooler. The company will be able to take advantage of economies of scale through the current production; therefore a minimal cost of $30,000 will only be needed to cover development and merchandising fees. To cover this initial cost Black Fly will have to sell an additional 127 cases a month to break even, an increase of 10. 58% (see exhibit 2). It has been projected that adding another flavor to the product line could increase sales by 50 to 75 percent. This projected increase in sales would produce an annual expected ROI of 373% and 609% respectively (see exhibit 5). If however sales increased by only 10% due to the risk of cannibalization of their original recipe then the expected ROI would be -5% (see exhibit 5). This increase in sales however will put additional strain on the company’s current capacity (see exhibit 8). A second option to Black Fly would be the addition of a new specialty spirit-based product called â€Å"Spiked Ice†. This packaged ready to freeze cooler would be a non-competing product to the already successful cranberry-blueberry vodka. An advantage to this product is that there is no other product similar to it out in the marketplace. The LCBO has also committed to sell 8,000 cases of the product over the four summer months, which would produce revenues of $277,200 (see exhibit 3). Over this four month period this option will produce an ROI of 15% (see exhibit 6). To produce â€Å"Spiked Ice† the company however will have to purchase expensive machinery costing $500,000 and spend an additional $40,000 on merchandising and product development. To cover these costs Black Fly would have to sell an additional 7,585 cases of â€Å"Spiked Ice† (see exhibit 4). This may prove difficult as this new product is very seasonal producing higher sales in the summer months and potentially smaller sales in the fall and winter months, a time in which the LCBO has not committed to sell this product at this time. Another disadvantage to this option is the space that this new machinery would occupy in the already small warehouse. Black Fly’s current facilities cannot produce â€Å"Spiked Ice† and the original vodka simultaneously which would result in Black Fly loosing monthly revenues of $23,641 (see exhibit 1). Recommendation It is apparent that Black Fly must attempt to offer a variety of products to enhance its product mix and to keep current customers from trying other flavors offered by other competitors. At this time the best way to proceed with this will be to launch a new flavored vodka to compliment the already successful cranberry-blueberry vodka. The low initial costs and economies of scale gained through this option will allow Black Fly to introduce this new flavor quickly and efficiently to capitalize sales during the upcoming holiday season. To help address the concern of future capacity issues it would be recommended that Black Fly hire two more part-time workers and to run the production process seven days a week. This will be possible due to the expected high ROI associated with this option. This increase in production will allow the company to complete six full runs amounting to 3000 cases within the seven day lead time required by the LCBO ( see exhibit 10). In the future it will become necessary to upgrade to a larger facility and at that time it would be beneficial to begin producing â€Å"Spiked Ice†, however at this current time, given the company’s limited time in the market, it is suggested that Black Fly only pursue the launching of a new flavor. After the company has received sales from the holiday season the company will then be able to better address the possibility of relocating to a new warehouse and address their plans for â€Å"Spiked Ice† for the upcoming summer months.

Free Essays on Fetish In The Rocky Horror Picture Show

Fetish in the Rocky Horror Picture Show The theme of fetish abounds throughout the entire movie, beginning with the main characters entrance into the castle which is inhabited by a group of transvestites from Transylvania. The transvestites are dressed thematically in provocative clothing representing sexual fetish including bondage. Within this theme, the clothing of some characters is sparse and often limited to only under-garments and shoes. Typical fetish objects, high heels, stockings and under-garments are openly displayed and typical apparel throughout the entire movie, not dependent upon the scene. Taboo, enters into the picture when it seems apparent that the dances and scenes that occur are overtly sexually explicit. The dancing is very sexual and the set up of the bedrooms within the castle lend themselves to being what would typically be considered pornographic. There are scenes featuring red light, often found in sexual connotations and areas of prostitution. There is a common theme of sexual tendencies throughout the entire cast of characters and it is seen that many of the characters are intimately involved with one another, as well as many others. The movie takes the viewer out of the realm of reality and into this fictitious place, where no one can tell the time that has elapsed. The only mention of time is at the very start of the movie, with the clock striking midnight, and the singing of Time Warp. Within this time reality relationship, it seems that the characters are stuck within the castle walls, not being allowed to leave by the master. The creation of Rocky, as a sex symbol is overtly fetish, especially because it denotes the undercurrents of homosexuality, involving transvestites. The entire film is revolutionary in that it goes out on a limb and stretches the limits of cinematography for the era in which it was produced and presented. Because of this, an entire fetish culture has aris... Free Essays on Fetish In The Rocky Horror Picture Show Free Essays on Fetish In The Rocky Horror Picture Show Fetish in the Rocky Horror Picture Show The theme of fetish abounds throughout the entire movie, beginning with the main characters entrance into the castle which is inhabited by a group of transvestites from Transylvania. The transvestites are dressed thematically in provocative clothing representing sexual fetish including bondage. Within this theme, the clothing of some characters is sparse and often limited to only under-garments and shoes. Typical fetish objects, high heels, stockings and under-garments are openly displayed and typical apparel throughout the entire movie, not dependent upon the scene. Taboo, enters into the picture when it seems apparent that the dances and scenes that occur are overtly sexually explicit. The dancing is very sexual and the set up of the bedrooms within the castle lend themselves to being what would typically be considered pornographic. There are scenes featuring red light, often found in sexual connotations and areas of prostitution. There is a common theme of sexual tendencies throughout the entire cast of characters and it is seen that many of the characters are intimately involved with one another, as well as many others. The movie takes the viewer out of the realm of reality and into this fictitious place, where no one can tell the time that has elapsed. The only mention of time is at the very start of the movie, with the clock striking midnight, and the singing of Time Warp. Within this time reality relationship, it seems that the characters are stuck within the castle walls, not being allowed to leave by the master. The creation of Rocky, as a sex symbol is overtly fetish, especially because it denotes the undercurrents of homosexuality, involving transvestites. The entire film is revolutionary in that it goes out on a limb and stretches the limits of cinematography for the era in which it was produced and presented. Because of this, an entire fetish culture has aris...

Nature and Biblical Reference in Annie Dillard Essay Example

Nature and Biblical Reference in Annie Dillard Essay Example Nature and Biblical Reference in Annie Dillard Paper Nature and Biblical Reference in Annie Dillard Paper The Writing by Annie Dullard Is very intriguing, she shows with no guidance from another source how people must see for themselves, so they can truly observe nature in its fullest. She often questions the very foundation of human existence. Annie Dullard also focuses on the creation and evolution and frequently questions God and his impact on the nature and human being. Cod appears a lot In her writing and Annie Dullard often shows her ambivalence toward God. I would like to focus on the relationship between God, human being and nature ND also try to explain the figure of God as Annie Dullard sees it and find a biblical reference In her writing which would be an example of Cods almightiness. Also, there is a conflict between Annie Dullards illusion of God, since her thoughts are not united in this topic and reader could get easily confused, whether she is devout or skeptical about God. In the next paragraph I would like to focus on Dullards use of the words God and god. Annie Dullard often uses the word God or god In her writing, but God does not seem to be very positive figure. Even though Annie Dullard is a religious person and he attends church, she does not blindly celebrate God. She does not understand why there Is all the suffering, when God is the all-powerful creator of the world. The answer she finds Is, that pain and suffering are something similar to a megaphone trough which God sends his emotion to ordinary people. Sometimes reader may get confused by Annie Dullards use of the words God and god. God with capital G always refers to Jewish and Christian religion. God Is always the God of the Bible and she also speaks of the God of Genesis who makes the guarantee that there will be night and day and seasons of the ye « (Dullard 90). But Annie Dullard refuses to believe that God can do everything. In her Seeing, she points out that God cannot prevent people from going blind, and as she sadly observes we do need reminding, not of what God can do, but of what he cannot do'(Dullard 61 Annie Dullard always refers to God, when written with capital G, as to him. She always mentions his cruelty and doubts the possibility of God being a female figure, because she would not allow such sorrow. God written with lower case g Is not any less Important figure. Annie Dullard refers to god or gods when she talks about natural gods or ancient Greek gods, also the very day miracles, such as a tree in the wind or bird caught by her cat. When it comes to the difference between God and god, it seems like the important difference Is In godliness. When godliness becomes overwhelming Dullard always uses term God. Unlike god or gods, God participates In the natural processes and Is a figure which could be blamed for the suffering. Next paragraph could be a description of the conflict between natural world and how ordinary person sees it and thinks of it. Annie Dullard is often compared to romantic authors of the nineteenth century. She seems to be broken apart when It comes to thoughts of the Big Bang theory and the perception of Darwinian evolution and the wo rld creation by God. Her scientific knowledge could be one of the reasons for her ambivalence toward God. As an I OFF example AT cruelty In ten world seen uses animals, winos Demeanor Is very incomprehensible to people. One of her examples is mating mantises, where the phenomenon of sexual cannibalism is very common. When mating the female mantis starts feeding herself with biting off the males head. The mating does not end and surprisingly it actually becomes even more vigorous. Annie Dullard is very interested in many kinds of zoological and botanical events and some parts of her work are related only to stories of eating. The law of nature is not the survival of the strongest individuals. Dullard thinks that it is more likely the matter of accident, luck or simply being in the right place at the right time. Annie Dullard is convinced that evolution loves death more than it loves you or me (Dullard 171). These natural events seem to be cruel only to us, human beings. At this point Annie Dullard goes back to God and suggests that he created people and gave them the specific qualities such as humanity, morals and care for reason. Her quote It is ironic that the one thing that all religions recognize as separating us from our creator our very self- consciousness is also the one thing that divides us from our fellow creatures. It was a bitter birthday present from evolution cutting us off at both ends shows how she feels the difference between human beings and animals. Many people do not really see this feature of nature, but Annie Dullard is a very good observer, who does not just watch it, but also sees it. She believes that God created natural world cruel and amoral. The disjunction between natural beauty and natural hate caused the suffering and to see this diversity one must experience it himself. Dullard advices these people who would like to experience it themselves to always keep their eyes open. According to Annie Dullard there are two kinds of seeing. One involves rolling stones away and studying the bank and the other one also involves a letting go. This kind of seeing is more likely to be a moment of intense insight and, as she says, it is guaranteed that this moment will vanish. These moments are usually created by God and the spiritual part of human being. This paragraph should explain how God appears in Annie Dullards writing in person and how he really affects what is going on around us. In Annie Dullards work Stalking there is a reference to Bible, where God talks to Moses: Moses said to God: I beseech thee, show me thy glory. And god said: Thou cannot see my face: for there shall no man see me, and live. But he added: There is a place by me, and thou shall stand upon a rock and it shall come to pass, while my glory passed by, that I will put thee in a cliff of the rock, and will cover thee, with my hand while I pass by: And I will take away mine hand, and thou shall see my back parts; but my face shall not be seen. Dullard 207) From this extract it seems as if God was omnipresent, as if he was always taking control over everything and it is only up to people how they would react and explain natural features to themselves. There are no doubts that God plays a very important role in Annie Dullards work and that she might be a little uncertain herself, if she really is ambivalent toward God. In fact, in her real life she was very unsure of her own religious views, since she was raised Presbyterian but converted to Catholicism in her early twenties. Annie Dullard claims that it really does not matter what kind of qualities your God has. But reading through her works, it is uneasy to decide, how she really feels toward him. Gods absence and Gods presence are felt simultaneously and it is very difficult to define whether she is afraid of him or she is simply aware of him. One of the poss. 0111 less AT want seen malign Is Tanat seen Is angry Witt ml, even tong she has never really expressed such an attitude in her writing. It is believed that God is an all knowing being, but no one has ever been in direct contact with him. And of course there is the question many people ask every single day: What exactly does he ant us to do, so we do not have to go through any suffering and pain? God and his powers are the reasons for human fear and when we think again about the cruel nature we really have to admit that world is not a warm and loving place. To conclude, Annie Dullard says that every kind of writing is a sort of creation. It is true about any kind of creation and every single one is meant to bring Joy. Every creation is meant to be touching and giving. Annie Dullard says that she writes to make people happy, she tries to make them see as she sees and see what she sees. God in her eyes is a mystic figure and his creation is the only one where she has doubts, whether it brought happiness and Joy. But God touching human being in any kind of sense always brings hope. He is an inscrutable figure. It is most probable to her that there is a God, but the answer to a question if he cares about his creation is probably not. Humans attitude towards God is very difficult. As Annie Dullard says it is extraordinarily difficult to be able to believe. Hope is a lot easier. One of the most famous quotes by Annie Dullard is accurate to her feelings toward God and his impact on a reader. Annie Dullard said: Eskimo: If I did not know about God and sin, would I go to hell?

Void Keyword Definition in Java

Void Keyword Definition in Java The void keyword in Java denotes that a method does not have a return type. However, even though a constructor method can never have a return type, it does not have the void keyword in its declaration. Examples The method displayBookData() does not have a return type as shown by the use of the void keyword. Note that the constructor method Book(String, String, String) does not use the void keyword even though it too does not have a return type. public class Book {   Ã‚  private String title;   Ã‚  private String author;   Ã‚  private String publisher;   Ã‚  public Book(String title, String author, String publisher)   Ã‚  {   Ã‚  Ã‚  Ã‚  this.title title;   Ã‚  Ã‚  Ã‚  this.author author;   Ã‚  Ã‚  Ã‚  this.publisher publisher;   Ã‚  }   Ã‚  public void displayBookData()   Ã‚  {   Ã‚  Ã‚  Ã‚  System.out.println(Title: title);   Ã‚  Ã‚  Ã‚  System.out.println(Author: author);   Ã‚  Ã‚  Ã‚  System.out.println(Publisher: publisher);   Ã‚  } }

Evaluating the Research Process Essay Example | Topics and Well Written Essays - 1500 words

Evaluating the Research Process - Essay Example The third hypothesis holds that pregnant teenagers have higher self-esteem than those who are not pregnant. Finally, Robinson & Frank (1994) theorize that higher self-esteem levels are reported among male teenagers that have fathered children as compared to those who have not fathered any children. The literature review section of this research is not biased as it covers both the literature that supports the hypotheses and other literature that is against the hypotheses. For example, Robinson & Frank (1994) are of the opinion that current measures being used to fight teenage pregnancies are not effective. In fact, a study by Hepfer (1998) is cited as having proved that interventions such as sex education are not effective in reducing teenage pregnancy, thus the need for programs focusing on teenage self-esteem. The hypothesis that sexually active teenage males and those who have fathered a child have more self-esteem than non-sexually males and those who have no fathered children is also supported by literature. According to Robinson & Frank (1994) research by Friedman & Castiglia (1990) shows that males tend to assert their masculinity by being sexually active and fathering children. However, a research by Dilorio & Riley (1998) found no relation between low self-esteem, loneliness, and pregnancy. To support this finding further, Robinson & Frank also cite Meyer (1991) who found no relationship between self esteem, fathering of children and sexual activity among teenage males. The study sampled 287 participants drawn from two high schools that were university-affiliated and sixteen teenagers who were pregnant. The records were sourced from the office of the local obstetrician. The research used the qualitative method of data collection whereby a personality test, the Coopersmith Self-Esteem Inventory, comprising of 25 items was used as the main data gathering device. The test was in form of questionnaires which required the participants to

Explain the role of the FASB in monitoring and controlling busines Assignment

Explain the role of the FASB in monitoring and controlling busines repotring and practices in the modern organization - Assignment Example These reports are verified by such interest groups from time to time in order to oversee whether or not companies are using their funds and resources well. These reports are of significant importance to investors who take valuable decisions related to investment and financing. These reports reflect flow of fund in and out of the business. They reveal how a firm is utilizing its assets so as to facilitate sufficient productivity and revenue. The different standards established by the organization help companies to develop and maintain a well-structured accounting system (Whittington, 2008). FASB has adequate power to formulate different policies, but the organization does not have rights to impose them upon the companies. Enforcement of accounting standards falls under the jurisdiction of SEC. The standards set by the FASB are required to be followed by public companies in maintaining their books of accounts and financial statements. So, the organization acts as a leader to different corporate entities. The FASB takes necessary advice from SEC and American Institute of Certified Public Accountants (AICPA) for formulating or improving the different accounting standards. FASB is not required to consult with any business organization before setting accounting standards. Hence, the organization has superior authority over ways whereby companies maintain their accounts and financial reports (King, 2006). The primary motive of standards established by the FASB is to ensure that organizations can develop their financial reports in such a manner that different interest groups can develop correct perceptions about organization’s financial structure. This facilitates stakeholders to make informed decisions. The standards are developed in a way, which promotes transparency in management of funds in a company and corresponding disclosure in the reports. The set

Terrorist Strategies Essay Example | Topics and Well Written Essays - 250 words

Terrorist Strategies - Essay Example Terrorists are seen to use indirect means instead of attacking perceived enemies directly (Letschert, & Dijk, 2011). Post, Sprinzak & Denny (2002) assert that provocative strategy is the major strategy that influences the decision making of terrorists. According to Michael (2009), Al-Qaedas Internet Strategy uses internet to indulge into terrorism activities. An American named Adam Gadahn joined the terrorist group to assist the Al-Qaeda in creating an internet strategy used to provoke the American government. Another terrorist strategy in use is the media strategy. This type of strategy goes in hand with provocative strategy. Blanchard (November 16, 2004), further explains that posting of audio, visual and faxed statements have served a major provocative strategy. This strategy aims at physiological torture to the intended or targeted crowd. As stated by Ciovacco (2009), the use of technology and innovation gives the media strategy a milestone for it to prosper and linking it with provocative strategy is seen to successful. Relevance of this source is that it brings up the perfection of linking different strategies to achieve similar

Criminal Procedure Essay Example | Topics and Well Written Essays - 500 words

Criminal Procedure - Essay Example ith Justice Antonin Scalia, each and every constitutional law should be interpreted depending on the actual context and should not be subjected with the addition of multiple other associative meanings4;5. On the contrary, the commentators appeared to have criticized Justice Antonin Scalia stating him to be highly concentrative on the understandable meaning of the constitutional laws6. The commentators elaborated the necessity of the textualist towards understanding of the situation depending on which he /she should be interpreting the constitution laws. In accordance with the second commentator, textualisation of a constitutional law can either be projected as a narrowed down aspects or a broadened principle. Thus, the second comment implies the alignment of the commentator with the statements made by the first commentator7. The second commentator left a vagueness within the understanding of the situation as per which the narrowing or the broadening of the contextual textualisation should take place. Irrespective of all these, the third commenter presented his views upon the two types of textualists i.e. ‘semantic-originalists’ and ‘expectation-originalists’ that take specific consideration of the law writer’s intention in terms of imparting a specific meaning of the constitution that appears to be misaligned with the facts mentioned by Justice Antonin Scalia8. Justice Antonin Scalia also proved the fourth comment regarding the attainment of associated meaning from the constitutional interpretation as vague by stating that the legislation only possesses the authority of structuring the rules and it should remain confined to a specific meaning9. The alternative mentioned by Justice Antonin Scalia in terms of interpreting the constitutional laws can be considered as effective in recommending appropriate legal texts. The facts mentioned within the book has also been observed to be laying significant amount of focus on the development and introduction of a

Typhoid fever in children Essay Example | Topics and Well Written Essays - 2500 words

Typhoid fever in children - Essay Example Moreover, typhoid fever usually hits children and young adults aged 5-19 years, although the age range can be much younger to much older (Bhan et al., 2005). Paratyphoid fever, which is a related disease, accounts for 5.4 million sick people worldwide (Crump & Mintz, 2010). Thus, one can see the severity of typhoid fever and paratyphoid fever and the fatalities that they bring. Unless, therefore, there are measures to prevent typhoid fever, there is no way that the situation can be improved. 2.0 HISTORY The Salmonella enteric bacterium has evolved beginning 50,000 years ago and has been known for its â€Å"remarkable mechanisms for persistence† in the human host (Bahn et al., 2005). By the early 20th century in Europe and the United States, the disease has greatly declined because of the improvement in the water supply as well as in the sewage systems. Nevertheless, the disease remained a serious health concern for the public. It was the introduction of chloramphenicol treatme nt that somehow made typhoid fever a manageable infection and not anymore a fatal disease. Nevertheless, in 1972, some chloramphenicol-resistant typhoid fever emerged. This was then countered with new antibiotics – ampicillin, amoxicillin and co-trimoxazole. In the 1980s and the 1990s, some new resistant strains once more emerged and this time they are resistant to chloramphenicol, ampicillin, amoxicillin and co-trimoxazole. The current treatment is now third-generation cephalosporins and fluoroquinolones, although there have also been reported decrease in susceptibility (Bahn et al. 2005). 3.0 SALMONELLA ENTERICA, DIFFERENCE BETWEEN TYPHOID, NON TYPHOID SALMONELLAE AND S. PARATYPHI IN TERMS OF GEOGRAPHIC DISTRIBUTION Typhoid salmonellae involve the invasion of the gut mucosa located in the terminal ileum either through the M-cells that serve as the epithelium of all gut tissue or through the enterocytes. Through the epithelial receptor called cystic fibrosis transmembrane co nductance regulator protein, the typhoid Salmonellae adhere to the intestinal mucosa in the terminal ileum. On the other hand, non-typhoidal Salmonella leads to the invasion of the non-phagocytic epithelial cells and eventually the peripheral blood leucocytes and the lamina propia. The non-typhoidal Salmonellae then reach the intestinal lymphoid tissue, the mesenteric nodes, the thoracic duct until it causes bacteremia that infects the vital organs of the body within 24 hours. The affected parts could be the spleen, the liver, the bone marrow, as well as other parts of the reticuloendothelial system (Bhan et al., 2005). Typhoid fever is found in India, Indonesia and Vietnam, as well as in Bangladesh and Nepal. Paratyphoid fever, which is less prevalent than typhoid, occurs in India and Nepal (Bhan et al., 2005). 4.0 HOW DOES THE BACTERIA CAUSE A DISEASE? S. typhi causes the disease through the invasion of the gut mucosa in the terminal ileum. Then it enters the mucosa through the M- cells or through the enterocytes (Bhan et al., 2005). As the mucosal barrier is overcome, what follows is bacteremia. Then there is exudative inflammation in the terminal ileum and colon, thus causing diarrhea. What further takes place is interstitial inflammation and decrease

Criminal Procedure Essay Example | Topics and Well Written Essays - 500 words

Criminal Procedure - Essay Example ith Justice Antonin Scalia, each and every constitutional law should be interpreted depending on the actual context and should not be subjected with the addition of multiple other associative meanings4;5. On the contrary, the commentators appeared to have criticized Justice Antonin Scalia stating him to be highly concentrative on the understandable meaning of the constitutional laws6. The commentators elaborated the necessity of the textualist towards understanding of the situation depending on which he /she should be interpreting the constitution laws. In accordance with the second commentator, textualisation of a constitutional law can either be projected as a narrowed down aspects or a broadened principle. Thus, the second comment implies the alignment of the commentator with the statements made by the first commentator7. The second commentator left a vagueness within the understanding of the situation as per which the narrowing or the broadening of the contextual textualisation should take place. Irrespective of all these, the third commenter presented his views upon the two types of textualists i.e. ‘semantic-originalists’ and ‘expectation-originalists’ that take specific consideration of the law writer’s intention in terms of imparting a specific meaning of the constitution that appears to be misaligned with the facts mentioned by Justice Antonin Scalia8. Justice Antonin Scalia also proved the fourth comment regarding the attainment of associated meaning from the constitutional interpretation as vague by stating that the legislation only possesses the authority of structuring the rules and it should remain confined to a specific meaning9. The alternative mentioned by Justice Antonin Scalia in terms of interpreting the constitutional laws can be considered as effective in recommending appropriate legal texts. The facts mentioned within the book has also been observed to be laying significant amount of focus on the development and introduction of a

Entrepreneurship in the Global Environment Essay

Entrepreneurship in the Global Environment - Essay Example Both for commercial and non-commercial purposes, internet media sites or companies, supported social media, have turned out to be giant multinational firms. Mark Elliot Zuckerberg is one, among the five skilful and innovative co-founders of Facebook. As recorded in April 2013, Zuckerberg had become the chief executive and the chairman of Facebook Inc. Thus, Zuckerberg is a corporate entrepreneur of the famous publicly traded company (in National Association of Securities Dealers Automated Quotations). Zuckerberg is the living example that emphasizes the fact that a common student of Harvard University can actually be creative enough to promote such a famous company and acquire a net worth of about US $19 billion. Zuckerberg belonged to a middle income family in White Plains, New York. His mother was a psychiatrist and his father was a doctor. Right from his early age, he had special interest in computer related affairs. At the age of 12 years, he used the software of Atari BASIC to m ake a special message program named â€Å"Zucknet†. Despite his interest in computers, Zuckerberg had excelled in literature studies. In his school life, he had invented the special music software named â€Å"Synapse†. ... In his university life, Zuckerberg had introduced a special program named â€Å"CourseMatch†. This software helped the students to find their classes on the basis of the different selected sources. Later on, he even invented special software that was related to social networking. Finally, with the help of some of his friends, Zuckerberg invented the special software of Facebook within his university days. Overtime, this social network has become popular among millions of users, thereby turning Zuckerberg into a corporate business entrepreneur (Migliorisi and College, n.d.). According to the view of the researcher, Zuckerberg sets the best example of an entrepreneur. It is highly rational to analyze his entrepreneurial skills. Zuckerberg even possess high quality of personal skills. An entrepreneur would only be successful in the long run if he has good personal habits and knowledge. The above profile of the person explains that he has the best of knowledge and personal skills that are all required for an entrepreneur. He also possesses the crucial skill of effective communication which facilitates the promotion of his invention and creativity to millions of individuals today. Zuckerberg is a living legend in the business world and his contribution in the corporate, social and economic fields is priceless. Facebook, in the current epoch, is not only used for the purpose of social communication, but is also valid for the usage of business-to-business as well as business-to-consumer transactions. Zuckerberg is not only creative in nature, but is also a good leader in the industry. He is the best living example that enumerates the true power of human capital in the world. Similarly like economic capital, produced means of production, human

Hamurabis Code Essay Example for Free

Hamurabis Code Essay Hammurabi, king and chief priest of Babylonia from 1792-1750 B.C., expanded his empire greatly before focusing his energies toward wealth and justice for his people. He created a code protecting all classes of Babylonian society, including women and slaves called Hammurabi’s Code. He sought protection of the weak from the powerful and the poor from the rich. The carving on the stone suggests he received the code of laws from the sun god. Having a consistent and documented, although harsh, set of rules stabilized their society. People had guidelines for behavior and could plan their lives a little better. The were probably fewer private feuds and vendettas and injustices as a result for these codes. Although considered severely harsh by todays Standards, Hammurabi’s code punished evildoers and rewarded the good doers. The actual laws range from public to private matters, with humane approaches to human problems. There were three classes in the Babylonian society: the patrician, who were the free men and women; the plebeians, who were the commoners; and the slaves. While the patricians were protected by the law of retaliation, the lower classes received only monetary compensation. The laws include almost everything from marriage and family relations to protection of property. Although compared to todays standards some may consider Hammurabi’s laws harsh, threatening severe punishments for crimes against property, land, and commerce The impact of Hammurabi’s code made the kingdom stronger and secured. The Code of Hammurabi is significant because its creation allowed men, women, slaves, and all others to read and understand the laws that governed their lives in Babylonia. The code of laws encouraged people to accept authority of a king, who was trying to give common rules to govern the subjects behavior. Although it follows the practice of an eye for an eye, it does not allow for vigilante justice, but rather demands a trial by judges. It also glorifies acts of peace and justice done during Hammurabi’s rule. It symbolizes not only the emergence of justice in the minds of men, but also man’s rise above ignorance and barbarism toward the peaceful and just societies still pursued today. In the words of Hammurabi as carved on the stone, Let any oppressed man who has a cause come into the presence of my statue as king of justice, and have the inscription on my stele read out, and hear my precious words, that my stele may make the case clear to him; may he understand his cause, and may his heart be set at ease! In conclusion, Humurabi’s code were a code of laws created for the bablylonians by their king and ruler, Hammurabi. These codes were created to protect all the classes of the Babylonian people and make life easier to live day to day. The code of laws applies to the entire Babylonian society. The penalties of the code varied according to the status of the victim. The purpose of the Code of Hammurabi was to use political power to create common bonds among the diverse people of the society. It greatly influenced a total dependence on the power of their one ruler, and it was a conscious effort to exalt the king as the source, the only source, of earthly powers. It unified the empire by offering the standards for moral values, class structure, gender relationships, and religion. It was the most important of all Mesopotamian contributions to civilization.

The Language Proficiency Assessment For Teachers

The Language Proficiency Assessment For Teachers Hong Kong Examinations and Assessment Authority announced the result of Language Proficiency Assessment for Teachers (LPAT) in recently, the overall result in English Language has continuous decreased. LPAT consist of five papers in reading, writing, listening, speaking and classroom assessment. Except for the listening paper result is increase 2% passing rate in last year, all others paper has decreased. The Language Proficiency Assessment published by the government of Hong Kong SAR since 2000, after 10 years implementation, the teachers English language standard still cannot achieve public expectation, nearly half of the candidates are failed in assessment in every year. Some teachers said it make them feel humiliated dignity, because they still repeat the trial in many times. Research Question The candidate failure in Hong Kong Language Proficiency Assessment for Teachers (LPAT) in continuous few years, why are they failure in this test? Many candidates feels stress under the test, is it a real reason as behind of the failure? Purpose of the study The audience of this study is including decision-makers and candidates. The purpose of this study is discussing the reasons of the candidates failure in LPAT. Some teachers said that the questions are too difficult for them and they dont have this kind of study when they were a student, they feel stress between the test and their job. I will discuss the difficult and find out the problem when candidates are facing to LPAT. Histories of the LPAT Along with education reform, teachers are encouraged to strive for higher levels of language proficiency, and to enhance their professionalism in subject knowledge and pedagogy through training. According by the Education Bureau published in September of 2000, all new recruits teachers (include teaching in Primary and Secondary school teacher) in English level are required to pass the benchmark test (known as LPAT now), as is currently teaching in English teachers, they must be fulfill the standard before 2006 year, the teacher can be through the training or examination to achieve. Otherwise, they are not allowed to teaching the related language subject. The objective of government is to ensure that all language teachers possess at least basic language proficiency, so that they can promote effective teaching and enhance the quality of education, provide professional teaching. Teachers were taken in the streets to protest the policy announced in 2001 when government introduced the LPAT to testify the English teachers are really qualify to do that job. Some teachers association to be against the assessment as at today, they believed LPAT will increase the pressure on teachers. Bibliography review in study Many of teachers said that they feel stress in the LPAT test, some of these even quit their job as an English teacher, LPAT is the main reason for them to leave their industry, especially for someone has taken the LPAT test in a few times, they are no confidence in a teaching field. The below theories may help to explain their performance in the test and why they failure. Firstly, the cognitive theoretical approach (Lazarus 1999) suggested that the best way to view the stress process is as a transaction between the person and environment which means the stress may be come from the event itself, the persons age, culture and experience. The teachers stress is come form the test, the teacher entry in their field before the LPAT is implement, the education reform make a change in the educate cultural, they may afraid the change in their age because they will lost their job when failed in LPAT. Methodology using in study In LPAT is including in five papers, these are reading, writing, listening, speaking and classroom assessment. I will focus on writing part in this study because most of candidates are failed in this paper in the past ten years. In writing part, it also divided into 2 section, first part is detection and correction of errors/problems, but we will focus on the second part is explanation of errors/problem, because most of the candidates feels confuse in this part. They cant make accuracy answer in this section. I am going to find out the problem of the candidate when they are facing in writing paper. I will adopt 2 methods to collect the data and try to analysis the various possible reasons. Method 1: Interview Interview is one of the methods to reflect the actual situation in LPAT, interview to different role can be reflecting their opinions on LPAT test. a) The man of the street Respondents: Including student, business man, foreigner and who can speak English. Our interview should be including different segmentation of the people to make the result is more precise and objective. Different role can be reflecting different opinions of the LPAT, we need to consider on the role when doing an interview. Location: In Central, Sheung Wan or Wanchai. We need to choose an appropriate place to conduct the interview make it precise. These three places are including different kind of person, different segmentation of the person can be finding in these places. We are looking for someone who has basic language knowledge to conduct an interview, the English language level of these places is higher than other district, so that it is an appropriate place for interview. Process: We can choose two or three questions from the past paper, those are most common mistake in the previous LPAT test. Select a different degree of depth in the question. Starting with the easily question to interview an interviewee, according to interviewees respond to continuous the other questions. We request the interviewee point out the error from the question and ask them to correct it in the right answer. Compare the answer by the interviewee how to different with the candidate. b) Candidates Respondents: Who is planning to have an assessment in future and failed in assessment in pervious LPAT test. They are the most important interviewee because they lead the most important role in the assessment, when they are preparing for the assessment, they will clearly to know the difficult in between. Someone who failed in assessment, they may help to analysis the reasons of failed in the test. Location: Any place let the interviewee feels comfortable Process: It can be conducting in one by one interview or telephone interview. Using telephone interview because some of the candidate is existing teacher in the school, they are not willing to disclose the identity, they may afraid to affect the image of them or their school. So, these kinds of interview make them feels security and more objective. In one by one interview, it may give a mock paper for the interviewee who is planning to have assessment, all question will be find in past paper. After that, we can check the answer together, to discuss the real answer and ask the interviewee feels after they finished the mock paper. This mock paper helps us to analysis the real problem in LPAT test. Professional in language scope Respondents: They can be a school principal, English lecturer in University, representative of Education Bureau or who is involve in LPAT. Location: Any place let an interviewee feels convenience, may be in their office. Process: This group of interviewee can be share their experience in the test, help us to cognitive the question in the LPAT, they will know more about the meaning of the LPAT, help to find out the deep reason that are failed in the test. Method 2: Research in the past paper Some of the teachers said that the question of the writing part is too difficult for them, so they dont have a sense in the past in some question. We are trying to find out some questions in previous past paper, to compare the degree of the question in LPAT paper, go through the questions are belonging to which level student. We will obtain 5 previous LPAT in writing paper of explanation of errors/problem section, find out the pattern of the question in these 5 years, analysis which grammatical features is often occur in paper, find the possibility of the most common question in the paper. After research, we will know that the weakness of the candidate and analysis. Such as the most common question focus on tenses, infinitive and defining clause in the previous paper. According to these analyses, it can give us a reference to recognize the question is easier one or difficult one, to verify the teachers view is correct or not. Conclusion Measuring stress in humans: a practical guide for the field / edited by Gillian H. Ice and Gary D. James