The Power of Hip-hop in the Business World Essay - 2228 Words

Since its conception, Hip-Hop culture has always been popular among young people. Now businesses are beginning to use Hip-Hop cultures popularity among the young people to increase the sales of their products. By advertising fashion, films and other miscellaneous types of products businesses use the hip hop culture to appeal to a target audience. Since the late 1970s, Hip-Hop fashion has changed significantly over the years. As the future approaches it has become a prominent part of the fashion world as a whole across the world and for all ethnicities. During the 1980s, fashion consisted of clothing items like large glasses; Kangol hats multi-finger rings and Adidas sneakers. These items were worn by the big hip-hop stars like†¦show more content†¦This was acceptable for a time, but after a while it occurred to Russell Simmons, the president of Run-DMCs label Def Jam Records, that the group should be getting paid for the promotion they were giving to Adidas. He approached the German shoe company about kicking in some money for the acts 1987 Together Forever Tour. Adidas executives had a skeptical reaction about being associated with rap music, which at that time was known for starting riots. To help change their minds, Simmons invited a couple of Adidas representatives to a Run-DMC show. Christopher Vaughn describes the event in Black Enterprise: At a crucial moment, while the rap group was performing the song My Adidas, one of the members yelled out, Okay, everybody in the house, rock your Adidas! This resulted with three thousand pairs of sneakers shot in the air. The Adidas executives couldnt reach for their checkbooks fast enough. By the time of the annual Atlanta sports-shoe Super Show that year, Adidas had unveiled its new line of Run-DMC shoes: the Super Star and the Ultra Star-designed to be worn without laces state Russell Simmons. Before big fashion companies paid any attention to hip-hop, small independent fashion designers supported the hip-hop community through local retail stores. According to Brian McDaniels, co-owner of Uncle Ralphs, a hip-hop clothing store located in Brooklyn, these young designers tend to be more in tune with hip-hop culture. Not allShow MoreRelatedHip Hop Culture And Culture950 Words   |  4 PagesHow the Hip Hop Culture Separates But Comes Together The Hip Hop culture itself varies with individualism and collectivism, along with the power distance experienced with artists collectively starting joint ventures together as well as having polychronic opportunities but having the same monochronic idea, which is make money. This cultural began collectively on empowerment. 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